A company that exists in a capitalist system will not offer services it cannot afford. There is no third option where a company continues to “suffer” misuse of its policies by customers, even while refusing to change anything. The theory that there are millions of people “taking advantage” of Sephora’s “generosity” is an unfounded and very funny way to look at a corporate entity operating within the laws and principles of a free market economy. Sephora doesn’t do whatever Sephora doesn’t think will further its bottom line. Any costs or outward expenses by Sephora are damn sure carried out with the knowing that any preliminary outlay will discover a promised to come back in other styles.
It costs money for Sephora to develop stores- let’s they just have an online website and fulfillment centers? Because Sephora anticipates the expense of building and preserving the store will have a greater positive effect on their business than negative. Without retail stores, Sephora customers would have less confidence buying online- there’s no chance to test or compare colors, in addition to part of what Sephora claims is a certain “elevated” customer experience. A come back policy is merely another costs for a company- it spends profit the form of lost income in refunds for came back product to be able to ensure that every customer will spend additional money over a period of time.
400 well worth of product. Sephora has decided, after taking customer behavior (recent and ongoing) into consideration that … Read more