Modern Etiquette: SOCIAL MEDIA MARKETING Do’s & Don’ts

It’s Friday, there’s an enormous surprise in the Northeast and love-themed content are everywhere, so that it seems like the perfect time for. I understand, this post is a little outside all the Valentine themes we’ve been focusing on, but I’ve been working on this doozy of a post for weeks now, and I couldn’t wait around to share it. Not only because it’s a subject that seems to be on everyone’s brain these days, but because the opinions I got from some of my favorite bloggers (who you’ll read more about below) was so fantastic.

This week’s subject is social press etiquette, and boy do people have a whole great deal to say. I want to begin by saying that this topic is the one that scared me the most. Social networking etiquette is the most requested theme I’ve received so far however the one I wanted to discuss minimal.

Mainly because it’s such a new and rapidly expanding arena which I wasn’t sure I’d gotten a good enough understanding of the surroundings to totally understand the intricacies. But then I sat down and considered the core concern here – how to speak to people in different social configurations – and it strike me.

This is no different than talking to people in different real-life situations. The same commonsense and polite behavior apply and, after conferring with several of the bloggers I respect and trust the most, I found that a lot of people felt the same manner. Navigating the cultural press was yet another chance to form bonds with people when you are respectful, helpful, authentic, and engaging. In addition to my applying for grants the topic, I’ll be sharing mini-interviews and feedback with Joy of Oh Joy! Victoria of sfgirlbybay, Greg from Apartment Therapy, Lucy from THE LOOK Files, Emily Henderson, Julie of Remodelista, Tina from Swiss Miss and Erin of Design for Mankind.

This impromptu -panel of bloggers was full of great ideas and helped me work toward my goal of representing a wider range of feedback. I am hoping my thoughts and all of theirs will be helpful in navigating the sometimes difficult waters of Twitter, Facebook, Pinterest, Instagram, and everything else that’s popped up between your beginning and end of the post.

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As always, please feel free to leave your ideas about this issue, your recommendations for guidelines and any stories (good and bad) about your encounters with this topic. This column is focused on discussing ideas and understanding different people’s perspectives, so I’d like to hear from everyone. The full post (all 7,000 words and 8 blogger interviews) continues after the leap!

Part of me thinks this post has the potential to be totally obsolete in less than a year. And another part of me considers the thoughts below are timeless then. With what sort of internet and social media change so quickly, it’s hard to know precisely how the conversation will work online in the coming years.

But a very important factor remains the same: People prefer to be treated with respect, thoughtfulness, and care online. So today’s definitive goal will be about finding ways to achieve that through cultural press. Comments follow you. Much like feedback on a website, comments, reactions, loves, dislikes, rants, pictures, and hashtags are, for better or worse, permanently. Because sociable media feels like a location where people can be themselves and say things from the cuff just, people often say things they wouldn’t typically say in public.

But unless all your accounts are private, what you’re saying is most surely in open public. Deleting tweets and updates doesn’t always solve the problem. When in doubt, if you don’t want something coming back to you, don’t say it online. Prefacing something with “No offense, but.” or “Don’t get mad, but I HAVE to say this.

Cursing as well as spelling, grammatical, and factual accuracy fall under this category, too. Pay attention to the purpose. By this After all, is your or someone else’s handle related to their personal name or their business? A difference is made by it. If you discover your favorite internet personality has an exclusive personal Twitter feed and a public business feed, which is the right one to get hold of about work? Yep, the last one.